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A warm welcome to Wayback Burgers

Wayback Burgers makes great hamburgers.  Luckily for me, I sampled their premium hand-made and vegan menu at their Foreign Correspondent’s Club of Japan press conference and tasting.  It was an enjoyable and educational event.

Brian Corsetti, Koichi Ishizuka, Mitsuru Anthony Ueno
(L-R) Brian Corsetti, Koichi Ishizuka and Mitsuru Anthony Ueno.

We heard their plans for the Japanese market.  It’s a franchise business.  If you want to buy into it, they have every step planned.  You won’t be left to your own devices.  I’m sure people looking to buy into this world will be impressed.  The amount of support from the top seems impressive.

WayBack Burgers vegan burger

Their plan seemed very good.  Plus, they have Next Meats with them, which will bring plant-based products to their burgers.  That part of the food business seems set to grow.  

Anyway, the food business has a bright future.  They’ll be able to deliver their product at their shops or through apps like UberEats.  Wayback should also be launching its own app to reach customers in the near future.

In the meantime, you enjoy their menu at their Harajuku store in Omotesando.  I haven’t been there yet, but at the press conference, I saw their burgers and got to sample some of them.  They were great.  I went back to the tables many times.

Wayback Burger executive chef serving food

What did I like about Wayback Burgers?

  • They don’t use never-frozen meat.  That’s right, what goes in your mouth doesn’t come out of a freezer.  Few competitors can make the same boast.  It’s something I appreciate.
  • The second was the plant-based burger.  I’ve always been a meat guy, so I was hesitant to try it, especially as it was so green!  But after my first bite, I was happy.  I’ll try it at the shop after I get over my craving for some beef and cheese.
  • You can take your dog to the Omotesando shop!  Eat your burger out on the balcony with your pooch.  What could be better than that?
  • Their mission statement is perfect – “to create a culture of belonging through the love of comfort food.”  The current world situation needs a little more of that for sure.
WayBack Burgers meat burgers

Wrapping up

It was a good event.  After talking with some of the other participants, everyone seemed to agree.  Wayback Burgers are great.  You can see their website here.

WayBack Burgers press conference burger sampling

I’m looking forward to going to their Omotesando Tokyo shop.  Of course, my dog Junya will be happy to go too.  Once there, I’ll take a few more pictures and give you another report!

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