Yokohama Hot Rod Custom Show Returned in 2021
After a year-long hiatus, the roar of engines and the gleam of polished chrome triumphantly returned to the Pacifico Yokohama convention center. The Yokohama Hot Rod Custom Show, Japan’s largest indoor custom car and motorcycle event, made its welcome comeback in 2021. Following the cancellation of the 2020 show, this 30th installment was aptly named the “Pre-30th Anniversary” event, building anticipation for the official celebration to come.
For enthusiasts, the pilgrimage to this event is a yearly highlight. An early 4 a.m. start on a cold morning was a small price to pay to be back amongst the stunning automotive creations.
A spectacle of custom culture
Inside the sprawling Pan Pacifico convention hall, the atmosphere was electric. Organized by the legendary Mooneyes Japan, the show was a breathtaking display of automotive artistry. The hall was packed with an incredible array of hot rods, custom cars, motorcycles, and more, each a testament to the countless hours of passion poured into them by their creators. From timeless classics to bold, modern designs, the creativity on display was simply staggering.
As a photographer, navigating the visual feast was both a joy and a challenge. With so many masterpieces filling the venue, capturing every detail was an impossible task. For every stunning vehicle photographed, countless others vied for attention, a true testament to the event’s impressive scale. This world-class show is a cornerstone of car culture in Japan and a significant draw for tourism.
Standouts and personal favorites
Picking a “best in show” is always a personal and difficult choice, especially with an amazing selection of custom motorcycles and even caravans on display. However, one vehicle that truly captivated was a stunning 1950 Buick. Its elegant lines and flawless color were a perfect embodiment of the artistry that defines this event. The owner’s pride in this magnificent machine was undoubtedly immense.
Three decades of growth
It’s remarkable to consider the show’s evolution. What began in 1991 with thirty cars in a corner of the exhibit center has exploded into an event that now fills the venue. This incredible growth reflects its status as a premier event in the international custom vehicle community.
A heartfelt thank you goes to the organizers, Mooneyes Japan, for their dedication to reviving this beloved event. The “Pre-30th” show was a resounding success, setting the stage for what promises to be an unforgettable 30th-anniversary celebration next year.
Photography gear
For those interested in the technical details, the shots from the event were captured with the following equipment:
- Camera Body: Fujifilm X-T3
- Lens: Fujifilm XF 16-55mm f/2.8
Rohan Gillett
Rohan has photographed Tokyo since 2011. He shoots it with his Canon EOS R5. The project will take more than one lifetime to complete.
